Rules

There are a lot of things that the government won’t let us do with our billboards.

The government won’t let us show drinking mixed with driving, tree climbing, boating, working, carving, child care, juggling flaming torches, surfing, hunting, changing light bulbs, racing, fencing etc. And make sure your football or hockey game is over if you’re drinking.

The government won’t let us use anything that will make people think drinking will make them a better person (funnier or smarter).

The government won’t let us show anything that would make people believe that drinking can make them a better athlete or lover, help them enjoy anything, fulfill any goals, or solve any problems (although that would be really cool).

The government won’t let us use anything that talks to kids or teenagers who think they’re kids. The government won’t let us show any pictures of people drinking in really, really public places like the dollar store.